If you are running a business or even thinking of starting one, you have probably heard the words sales and marketing hundreds of times.
Some people treat them as rivals. Others say they are the same thing. In truth, both are important, but they play different roles in how a business grows and earns money.
To grow any business, big or small, you need both. You need marketing to bring people closer and sales to turn those people into customers.
Let’s understand how both work and why you need to balance them.